![]() Despite the sheer number of data scientists and (frightening) level of behavioral targeting used by Google and Facebook, Pay TV has held on to an impressive level of ad spend at about $70 billion in 2019 compared to $87 billion on mobile. ![]() These budgets have not cared much for mobile or desktop. Here's something to consider – cord-cutters aren't going back to cable, and this places Pay TV ad budgets in a dilemma.
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